Corporate Identities

Cooperate identities are a way for companies to have a streamlined and organized look. Cooperate identities became popular in the 1950's and 1960's. With the formation of CBS' identity brand. CBS developed a logo that they used on television and letter heads and anything involved with their company. But they were sure not to use it in places where it would mess up designs. IBM is another company that used cooperate identity staring off with their logo they continued to develop and use in such places as marketing and packaging. Cooperate identities are very much still around today and are bigger then ever. We use them to recognize a company when we see mcdonalds logo we think mcdonalds so their identity system works.

heres the deal

Ok so the last two images are the sketches for this week. The top sketch is based off the ideas of Peter Behrens. Ut uses a grid that i made and focuses onthe rectangular shapes of the era. The second one is just more of an idea that needs to be executed better. But mostly it deals with the ideas of futurism and the use of text as imagery. I made pens just out of the letters. Kinda simple but it gets the job done. Then the top two are posters i made for the art show they are actually based off the international typographic style i just put them up to get some feedback or whatever.

Images

There are two images I enjoyed. The one above is from the website and there is one that my dad made. I liked the one above because of its simplicity. But with its simplicity it creates a very clear picture. With its contrasting black and white it boldly jumps out at you and really get the negative sights of war. When I first saw this image I thought that it was crows making the word stop. Which I thought was really dark and depressing which made it catch my eye. But after zooming in I realized it was bombers. Not quite as depressing and down but still very much so. The other image which I do not have is one my dad made a while back. It is an image of soldiers carrying an American soldier’s casket and it says “Support our troops.” Now my dad wasn’t saying he wants our soldiers dead he was getting to the point that we need to support our troops by not physically supporting their caskets. We need to bring them home.

I find it interesting how strongly people can express their feelings over war.

Technical Difficulties

I'll have my two designs up shortly. I am waiting for my neighbor to wake up so I can scan! But my first design is based off of the arts and crafts movement. There are a lot of flourishes and focus on nature design. The overall shape is actually in eyeball because I am designing design logos. I will personally say I do not really like the final design and will redo it within the next couple of days along with my second one. On that note my second design is a Victorian style with a very symmetrical look with focus on nature. Both of these are sans-serif fonts but if i were to do these on the computer they would be Serif. Both of these designs started with a eyeball and i started working off of that. In the second one I made a flower out of the eye which looks different but interesting. The fonts again are serif fonts. The First design I tried keeping the type a little bit more modern just because i didn't want to be completely pulled into this style. I am really looking forward to the more modern designs and hopefully some better designing! Scanner wasn't the best :/

Postcubist pictorial modernism

Post cubist pictorial modernism was post world war one. It brought new ideas that incorporated cubist ideas about “spacial organization and synthetic energy.” There was one important art movement that came from this and its called Art Deco. Art Deco uses geometric shapes incorporating Cubism with some influence from art Nouveau, Bauhaus along with De Stijil. During this reading there was one man whose work I enjoyed, Edward McKnight Kauffer. Edward mainly used the ideas of Cubism in his work and really focused on geometric shapes. Edward developed over 100 posters for London’s Underground using modern art styles. My favorite work by him was the Daily Herald poster. He used cubist ideas of geometric shapes and intertwined them to make this beautiful design from squares and triangles. Although the typography in the poster is off the design point and idea are both marvelous. For the most part this reading talks about designers who pushed new ideas from working with cinematic sequence to more use of vibrant colors, energetic lines. This was the ideas of modern art coming to poster design.

I find it interesting that you can start to see the modern art movement affect design.

Question: Was Bauhaus before this time or after or during?

Bauhaus and new typographic style

Alright so i am going to do this blog now because i have a lot of other ones to fix so i might as well do this while i am fresh (with my wonderful writing abilities *Sarcasm*) The Bauhaus movement was very interesting indeed. I finally felt as if i was looking at something that looked good to me. I felt that this style had something to it something different. It was clean and pushed ideas in new directions.

The Bauhaus is actually a school of design. I found this out the hard way because right before i started reading i was talking to my dad. He told me that he really liked the Bauhaus and I tried to sound smart saying yeah i think he's cool to (not knowing what to say) then he corrected me and i decided to read the chapter. But anyways the Bauhaus was a art school that started in Germany. The school itself was formed by a man named Gropius. Gropius wanted to merge applied arts with fine arts schools and when he did this he named it "Das Staatliche Bauhuas" his goal was to solve problems of visual design created by industrialism. One fact from the reading that i found interesting was that at the Bauhaus they made no distinction between fine and applied arts. But one person out of the many read about that i want to focus my blog on is a man named Laszlo Moholy-Nagy. Who will be called Nagy by me for times sake. Nagy explored many new areas in design and photography, such as photomontage, photogram, kinetic motion, light, and transparency. Nagy also worked a lot with typography stating about typography " a tool of communication in its most intense form. The emphasis must be on absolute clarity" i found this interesting because it makes sense typography can get a point across in a very direct way and how you use it can change the way it gets to you. Nagy also started experimenting with photos in graphic design. using the mixture of typography with posters he used techniques such as double exposures, enlargement, distortion, montage. I found Nagy to be important because he began to see connections to get graphic design changing with new ideas. And nagy eventually re-opened the Bauhaus school in Chicago after the nazi party closed it down.

There are many more people that came from the Bauhaus like, Bayer who designed a type with all lower case letters in their simplest geometric form. and the Bauhaus influenced many people. One of these people include Jan Tschichold. He petty much said type should be in motion, he experimented with different designs with font and went crazy he would flush with the left margin with uneven line lengths with uneven symmetry and a wide variety of weights and fonts. But what this was, was the new typography. New typography focused on clarity mostly sans serif fonts. it developed form from the text. The rest of the reading talks about different people and different ideas introduced. such as the introduction to the modern map, new approaches to photography, and more designs by independent designers.

Overall this chapter was long and it took time to get through but i still enjoyed it. It is a style that is nice to look at it is clean and yet very interesting. my favorite thing from this whole chapter has to be the Isotype movement. which is best described by using pictures for words. The use of elementary pictographs portrayed information. The information was usually portrayed with graphs.

One question: why did the nazi party force the Bauhaus to close?

Post class

*edit*

The other day in class we talked about Pictorial Modernism. We heard a presentation and we even had the opportunity to play design pictionary where i attempted to draw a water bottle and a face to show the simplicity of the style of the time. I found this style interesting because of the simplicity of the work. The difference of American and European poster design was interesting to learn about. We talked about how Americans are still in the Victorian style with a focus on kids and family values.

One thing i found interesting in this class was when we talked about designing our posters now we still play off the idea of family values and emotion.

*edit*

The other day in class we talked about pictorial modernism. and we heard a presentation about it. and we even had a design dictionary where i attempted to draw a water bottle and a face to show the simplicity of the style of the time. I found this style interesting because of the simplicity of most of the work. and the difference of american and european poster design at the time. We talked about how americans are still kind of in the victorian style with a focus on kids and family values.

One thing i found interesting in this class was that when we talked about designing our posters now we still played off the idea of family values and emotion.