Corporate Identities

Cooperate identities are a way for companies to have a streamlined and organized look. Cooperate identities became popular in the 1950's and 1960's. With the formation of CBS' identity brand. CBS developed a logo that they used on television and letter heads and anything involved with their company. But they were sure not to use it in places where it would mess up designs. IBM is another company that used cooperate identity staring off with their logo they continued to develop and use in such places as marketing and packaging. Cooperate identities are very much still around today and are bigger then ever. We use them to recognize a company when we see mcdonalds logo we think mcdonalds so their identity system works.