Wednesday, March 25, 2009

Postcubist pictorial modernism

Post cubist pictorial modernism was post world war one. It brought new ideas that incorporated cubist ideas about “spacial organization and synthetic energy.” There was one important art movement that came from this and its called Art Deco. Art Deco uses geometric shapes incorporating Cubism with some influence from art Nouveau, Bauhaus along with De Stijil. During this reading there was one man whose work I enjoyed, Edward McKnight Kauffer. Edward mainly used the ideas of Cubism in his work and really focused on geometric shapes. Edward developed over 100 posters for London’s Underground using modern art styles. My favorite work by him was the Daily Herald poster. He used cubist ideas of geometric shapes and intertwined them to make this beautiful design from squares and triangles. Although the typography in the poster is off the design point and idea are both marvelous. For the most part this reading talks about designers who pushed new ideas from working with cinematic sequence to more use of vibrant colors, energetic lines. This was the ideas of modern art coming to poster design.


I find it interesting that you can start to see the modern art movement affect design.


Question: Was Bauhaus before this time or after or during?

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