Designers i missed

Storm Thorgerson- Storm Thorgerson is an interesting designer. The one thing i found interesting about Storm is that he rarely uses computers for his design. For example in the man on fire album for Pink Floyd the man is actually on fire when they take the picture. There is no photoshopping, even though it could be easily be done now a days. His style is interesting and very unique his ideas are ingenious and his designs show it.

The next designer is Nevil Brody. Nevil was influenced by Punk rock and he attended the London college of printing. Nevil has a unique sense of typography and he uses a lot of contrast with color. Which can be seen in Fuse magazine. Nevil has a no holding back no limitations attitude when it comes to design. And it is something that works for him.

Art Chantry is a graphic designer from Seattle. He is known for his logo designs. He has also done album cover for such bands for Nirvana, Hole, and The Sonics. He takes a "low-tech" approach to design. And I learned that his site is under construction and he is a book writer and he has a book called, some people cant surf:The Graphic design of Art Chantry.

Last Designer minus me

Kyle Cooper is a title sequence designer. He has done movies like Dawn of the Dead, Spiderman, and Se7ven, with more. His main influence was Sual Bass who was on the forefront of title sequence design. His typographic styles are a main part of his deigns. The combination of his typographic styles mixed with audio and abstract imagery help emphasize the feel of the moviee. For example in Se7en you have a very dark feel and scratchy looking type that goves the overall movie a dark feel.

next 3 designers

The first designer we started with was Stefan Sagameister. He is a designer with guts. Stefan thought out of the box and he barely ever used digital sources. He focused a lot on photography, and inventive use of typography. One example of how he thought out of the box was in a album cover he wrote the lyrics on the artists face and took a picture for the cover.

The next designer we talked about was Clement Mok. Clement was a variety of things he could be considered a "renaissance" man of the modern day. Clement style was focused on geometric lines, bold colors, artistic nature, curves, and hand drawn elements. He was well known for his creation of identity systems and logos.

The last designer was Leo Burnet. Leo made such recognizable images such as tony the tiger and toucan sam. We learned that his identity consists of apples and black pencils. Which relates to his style. He started off with a lot of hand drawn elements and no one thought he would make it in the business which explains why he has apples. The apples are a story of his success because he was told he was going to fail but he didn't so he has apples to remind people that he made it.

3rd group of designers

The other day we talked about three designers who all had typography in common. The first designer was Tibor Kalman. One style that i noticed about Tibor's style is that he used type just like the futuristic style. He would express ideas using text or would use text to express objects. For example in one of his posters he used type to express all the objects in the poster design.

The second designer we learned about was David Carson. David Carson is a designer with no formal education. David Carson uses text in new and unusual ways. His layouts have no grid system or formal layout. David states that "legibility should not be mistaken for communication." So his designs are usually chaotic with a large focus on the typography in the design.

The last designer Mathew Carter is known more for his typography skills rather then his designs. One design/font Carter created was the Bell Centennial font used in phonebooks. The font had ink traps in the family to make the print more legible when printed on low quality paper. He is well known for his font designs and is very popular with many clients.

first 3 designers

The other day in class we talked about 3 designers, April Greiman, Milton Glaser and Seymour Chwast. April was a designer that embraced "New Wave Design" she was very experimental with her designs and she had had a slight hint of swiss design in her work. April used various experimental typefaces along with different angles in her work. What was interesting about her is that she started designing without computers and then she was on the forefront of using computers for design so she has all aspects of design under her belt. The Second designer we heard about was Milton Glaser. Milton used different design principles and is known for one of the most produced designs ever; the i love New York design. He also is responsible for the Bob Dylan designs. He was influenced by Art Novoue and Pop art along with comic books. The last designer was Seymour Chwast. Seymour uses a lot of hand drawn elements in his designs. He was one of the founders of push pin studios. He focused on one large illustration that your eye focuses to with typography and other elements on the sides.

Thesis

Thesis

Shepard Fairey an artist, graphic designer, and illustrator has had an interesting past filled with media attention, for being a street artist. His attention has followed him to the present with interesting designs and controversial decisions.

Corporate Identity

This is a basic corporate identity I am working on its for my graphic design career so you know they say creating a corporate identity for yourself is the hardest but this is what i have started with let me know. Concept behind design it all started off with this (rnerdesign.com) and i liked the clean look so i am continuing with it while trying to make a logo (still in the process). This is just related to corporate identity. I know its simple but thats the point. Sorry this is late my internet at home is dial up....

Corporate Identities

Cooperate identities are a way for companies to have a streamlined and organized look. Cooperate identities became popular in the 1950's and 1960's. With the formation of CBS' identity brand. CBS developed a logo that they used on television and letter heads and anything involved with their company. But they were sure not to use it in places where it would mess up designs. IBM is another company that used cooperate identity staring off with their logo they continued to develop and use in such places as marketing and packaging. Cooperate identities are very much still around today and are bigger then ever. We use them to recognize a company when we see mcdonalds logo we think mcdonalds so their identity system works.

heres the deal

Ok so the last two images are the sketches for this week. The top sketch is based off the ideas of Peter Behrens. Ut uses a grid that i made and focuses onthe rectangular shapes of the era. The second one is just more of an idea that needs to be executed better. But mostly it deals with the ideas of futurism and the use of text as imagery. I made pens just out of the letters. Kinda simple but it gets the job done. Then the top two are posters i made for the art show they are actually based off the international typographic style i just put them up to get some feedback or whatever.

Images

There are two images I enjoyed. The one above is from the website and there is one that my dad made. I liked the one above because of its simplicity. But with its simplicity it creates a very clear picture. With its contrasting black and white it boldly jumps out at you and really get the negative sights of war. When I first saw this image I thought that it was crows making the word stop. Which I thought was really dark and depressing which made it catch my eye. But after zooming in I realized it was bombers. Not quite as depressing and down but still very much so. The other image which I do not have is one my dad made a while back. It is an image of soldiers carrying an American soldier’s casket and it says “Support our troops.” Now my dad wasn’t saying he wants our soldiers dead he was getting to the point that we need to support our troops by not physically supporting their caskets. We need to bring them home.

I find it interesting how strongly people can express their feelings over war.

Technical Difficulties

I'll have my two designs up shortly. I am waiting for my neighbor to wake up so I can scan! But my first design is based off of the arts and crafts movement. There are a lot of flourishes and focus on nature design. The overall shape is actually in eyeball because I am designing design logos. I will personally say I do not really like the final design and will redo it within the next couple of days along with my second one. On that note my second design is a Victorian style with a very symmetrical look with focus on nature. Both of these are sans-serif fonts but if i were to do these on the computer they would be Serif. Both of these designs started with a eyeball and i started working off of that. In the second one I made a flower out of the eye which looks different but interesting. The fonts again are serif fonts. The First design I tried keeping the type a little bit more modern just because i didn't want to be completely pulled into this style. I am really looking forward to the more modern designs and hopefully some better designing! Scanner wasn't the best :/

Postcubist pictorial modernism

Post cubist pictorial modernism was post world war one. It brought new ideas that incorporated cubist ideas about “spacial organization and synthetic energy.” There was one important art movement that came from this and its called Art Deco. Art Deco uses geometric shapes incorporating Cubism with some influence from art Nouveau, Bauhaus along with De Stijil. During this reading there was one man whose work I enjoyed, Edward McKnight Kauffer. Edward mainly used the ideas of Cubism in his work and really focused on geometric shapes. Edward developed over 100 posters for London’s Underground using modern art styles. My favorite work by him was the Daily Herald poster. He used cubist ideas of geometric shapes and intertwined them to make this beautiful design from squares and triangles. Although the typography in the poster is off the design point and idea are both marvelous. For the most part this reading talks about designers who pushed new ideas from working with cinematic sequence to more use of vibrant colors, energetic lines. This was the ideas of modern art coming to poster design.

I find it interesting that you can start to see the modern art movement affect design.

Question: Was Bauhaus before this time or after or during?

Bauhaus and new typographic style

Alright so i am going to do this blog now because i have a lot of other ones to fix so i might as well do this while i am fresh (with my wonderful writing abilities *Sarcasm*) The Bauhaus movement was very interesting indeed. I finally felt as if i was looking at something that looked good to me. I felt that this style had something to it something different. It was clean and pushed ideas in new directions.

The Bauhaus is actually a school of design. I found this out the hard way because right before i started reading i was talking to my dad. He told me that he really liked the Bauhaus and I tried to sound smart saying yeah i think he's cool to (not knowing what to say) then he corrected me and i decided to read the chapter. But anyways the Bauhaus was a art school that started in Germany. The school itself was formed by a man named Gropius. Gropius wanted to merge applied arts with fine arts schools and when he did this he named it "Das Staatliche Bauhuas" his goal was to solve problems of visual design created by industrialism. One fact from the reading that i found interesting was that at the Bauhaus they made no distinction between fine and applied arts. But one person out of the many read about that i want to focus my blog on is a man named Laszlo Moholy-Nagy. Who will be called Nagy by me for times sake. Nagy explored many new areas in design and photography, such as photomontage, photogram, kinetic motion, light, and transparency. Nagy also worked a lot with typography stating about typography " a tool of communication in its most intense form. The emphasis must be on absolute clarity" i found this interesting because it makes sense typography can get a point across in a very direct way and how you use it can change the way it gets to you. Nagy also started experimenting with photos in graphic design. using the mixture of typography with posters he used techniques such as double exposures, enlargement, distortion, montage. I found Nagy to be important because he began to see connections to get graphic design changing with new ideas. And nagy eventually re-opened the Bauhaus school in Chicago after the nazi party closed it down.

There are many more people that came from the Bauhaus like, Bayer who designed a type with all lower case letters in their simplest geometric form. and the Bauhaus influenced many people. One of these people include Jan Tschichold. He petty much said type should be in motion, he experimented with different designs with font and went crazy he would flush with the left margin with uneven line lengths with uneven symmetry and a wide variety of weights and fonts. But what this was, was the new typography. New typography focused on clarity mostly sans serif fonts. it developed form from the text. The rest of the reading talks about different people and different ideas introduced. such as the introduction to the modern map, new approaches to photography, and more designs by independent designers.

Overall this chapter was long and it took time to get through but i still enjoyed it. It is a style that is nice to look at it is clean and yet very interesting. my favorite thing from this whole chapter has to be the Isotype movement. which is best described by using pictures for words. The use of elementary pictographs portrayed information. The information was usually portrayed with graphs.

One question: why did the nazi party force the Bauhaus to close?

Post class

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The other day in class we talked about Pictorial Modernism. We heard a presentation and we even had the opportunity to play design pictionary where i attempted to draw a water bottle and a face to show the simplicity of the style of the time. I found this style interesting because of the simplicity of the work. The difference of American and European poster design was interesting to learn about. We talked about how Americans are still in the Victorian style with a focus on kids and family values.

One thing i found interesting in this class was when we talked about designing our posters now we still play off the idea of family values and emotion.

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The other day in class we talked about pictorial modernism. and we heard a presentation about it. and we even had a design dictionary where i attempted to draw a water bottle and a face to show the simplicity of the style of the time. I found this style interesting because of the simplicity of most of the work. and the difference of american and european poster design at the time. We talked about how americans are still kind of in the victorian style with a focus on kids and family values.

One thing i found interesting in this class was that when we talked about designing our posters now we still played off the idea of family values and emotion.

Old school style- A new language of form

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Cubo futurism was the term for cubism and futurism in Russia. This was the movement against czarist Russia. Suprematism was founded by Kasimar Malevich. This is a style of basic forms and pure color or an elemental geometric abstraction. Maevich opposed old art and the conservative ways of old art. But not everyone had the same view as Malevich. Most artists turned towards the view for industrial design and making posters. Such artists include Vladimir Tatlin & Alexander Rodchenko. Next, was Prouns a painting style introduced and developed by Lissitsky, a style that introduced three dimensional illusions

this is an example of Prouns i think this style is very interesting because it is abstract and it catches your attention it just pops out at you. (other artists explored with typography and color but did not have the structure as Lissitsky but they did use bold imagery)Lissitzky eventually led the russian revolution in 1917 to make artists and designers have a connection between art and technology. When Lissitzky moved to Europe he got to experiment much more with new media. his framework for books became an architecture framework for organizing the 48 page illustrated portfolio.

It was in 1917 in the Netherlands when the De Stijl movement was launched. Which focused on abstract geometric style. A painter during this time was Mondrian who focused on geometric abstraction and moved away from Cubism. he used primary colors with neutrals and straight lines and flat planes limited to rectangles and squares. here is an example of his work at the top.

I find it interesting that in this chapter the evolution of styles becomes more simple. you start off with cubism that has many planes then you have De Stijl which focuses on one plane with Straight lines with primary and neutral colors.

Question: Why did the De Stijl style die when Mondrian died?

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Pictorial Modernism

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This chapter we start to learn about poster design, influential designers along with the introduction of the art deco movement and war posters. I am going to talk about an influential designer by the name of Lucian Bernhard. Lucian was a 15 year old boy from London who became well know by accident. Lucian was designing a poster for a competition and he started painting a magnificent scene with matches, cigars and dancers. Then he did not like what he had so he painted over everything but the matches, and when time fell short all he had was matches so he wrote the company name on the sheet and sent it in. Lucian just moved design forward towards simplification and reduction of ideas. These ideas continued through World War One with the poster designs. Germany used these simple pictographic symbols in their poster to represent complex ideas. While the allies were more focused on the Victorian styles of using emotions in posters to get rallied up. Later we get to the movement of Art Deco which uses geometric shapes and ideas of cubism, Bauhaus, Vienna Secession, De Stijil, and Art Novoua. Edward McKnight was an influential designer who designed a poster for the Daily Herald using basic geometric shapes that made a scene of birds flying. Using basic interlocking shapes he created one of my favorite designs in the book.

I find it interesting that simple designs is what people like but we keep avoiding them.

Question-How come it seems like United states is so far behind in graphic design. It seems like many advancements happen in Europe? Is it better flow of information then there was no internet to share ideas and there are more people in Europe to share ideas with?

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I liked this chapter because it had a lot of focus on poster design and advertisement which seems real interesting to me. i like some of the styles used here and i dislike some of the styles. i like the styles that include the play of typography and i really like the underground posters that used collage like techniques to say "its warmer or colder down here" that was a cool design because of the color layout and the idea. here are my notes along with some questions and thoughts put inside them...

Chapter 14

Pictorial Modernism

James Pryde and William Nicholson were brothers-in-law and close friends, both respected academic painters they decided to open up an advertising design studio in 1894 and found it neccessary to adopt psuedonyms to protect their reputaution.they developed a new technique, later named collage. Often incomplete image challenged the viewer to participate and dechipher the subject.

Question: why did they decide to use fake names?

Plakatstil- The flat- color design school that emerged in Germany early in the twentieth century is called Plakatstil.

15 year old Lucian Bernhard painted two matches on a table with a cigar and ellaborate dances but painted over everything but the matches in the end and sent his poster in because he ran out of time and ended up winning the competition, he moved graphic communications one step further in the simplification and reduction of naturalism into a visual langauge of shape and sign.

During Berhands early years he used a sans serif lettering style painted in broad brushtrokes. His type became a typeface and his sense of simplicity was also applied to a trademark design.Once again a designer is doing architecture work. He had an emphasis on reduction and minimalist form. ( I like this guy )

The poster goes to war

World War 1- Govt turned to posters as a significant role in proprganda and visual persuasion. Klingler- war posters exspress complex ideas with simple pictoraphic symbols.

The allies used illusrtative approach rather then symbolic meaning. British posters stressed the need to protect traditional values, the home, and the family.

Alfred Leete- Created the britian poster with popular Lord Horatio Kitchner. Pointing directly at the viewer.

James Montgomery Flagg- Made the famous poster of uncle sam pointing. And uncle sam is actually Flagg because its a self portrait.

The maverick from munich

Ludwig Hohlwein- Howlein took great interest in reducing images to flat shapes, he applied a rich range of texture and decorative pattern to his images . He also combined simple powerful shapes with naturalistic imagery. (14-32)

`Howlien was a designer for hitler because his style matched hitler’s cocept of effective propoganda. Howlien moved to bold , heavy forms and strong tonal contrasts during this time.

Postcubist pictorial modernism

Post WW1 cubist ideas about spacial organization and synthetic energy inspired an important new direction in pictorial images.

Art Deco- term used to identify popular geometric works of the 1920’s and 1930’. To some extent an extension of art novoue, it has influenced of cubism, the bahaus, and the vienna secession comingled with De Stijl and suprematism as well as egyptian, Aztec, and Assyrian motifs. Streamlining, Zig-Zag, moderne and decorative geomety.

Ok so what doesnt it involve would have been easier is there an easier way to describe this.

Edward McKnight Kauffer- Paris- used cubism ideas in his work. Mde the daily herald poster with the birds, showed principles of modern art and cubism. He developed 141 posters for the london underground using modern art styles. He also achieved visual impact with landscape subjects on posters by reductive design, editing complex environments and interlocking shapes.

A.M. Cassandre-Ukraine- Bold simple designs emphasize two dimensionally and are composed of broad, simplified planes of color. He reduced his subjects to iconographic symbols. He has a love of letterforms he used cinematic sequence of word and image in print. (cool idea) he designed typefaces with daring idead such as the type bifur!!! I like this font I have used it before.

Question-How come it seems like United states is so far behind in graphic design . It seems like a lot of advancements happen in Europe? Is it better flow of information then there was no internet to share ideas and there are more people in Europe to share ideas with?

Carlu- “used feelings of ease, relaxation, and comfort with the use of curves. She “avoided the use of two lines where one would do” and “two ideas where one will deliver the message more forcefully”

Paul Collin- Vibrant Color, informal compositions, and energetic linear drawings exspressed joy in life.

Austin Cooper- Used cubism ideas and collage in his works my favorite examples of his work were the two underground posters saying “It is Warmer Down Below” and “It is cooler down below” using color spectrums to portray temperature.

Joseph Binder- Vienna - used various influences including cubism, koloman Moser and pictorial graphic design style with strong communicative power. He used basic shapes and forms to portray images, much like cubism. He developed a highly refined and naturalized style in posters and billboards advertising throat drops, beer, travel, and public services.

How did they print large billboards back then?

class review

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Monday in class we had a presentation over all the Modern Art movements it was real interesting. We even won candy through a hard test at the end. I thought that the Modern Art movements were interesting because it brought many new ways of thinking to design and was just something new in general. It was the first real push toward change away from classical thinking and ideas.

One thing from class that was interesting to me was the fact about the urinal winning the art competition even though it was a joke mocking art.

Question: What was the name of the melting clocks picture by dali?

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Monday in class we had a presentation. it was over all the modern art movements and it was real interesting we even won candy through a hard test at the end. i thought that the modern art movements were interesting because it brought many new ways of thinking to design and was just something new in general.

one thing from class that was interesting to me was the fact about the urinal winning the art competition even though it was a joke mocking art.

question: what was the name of the melting clocks picture by dali?

influenza

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This chapter was all about the influence of modern art. This chapter by far was the most organized chapter yet it was basically split into the different types of Modern Art. Starting with Cubism, moving to Futurism, then Dada, Surrealism, Expressionism, and Photography. Simple as that. We start off with Cubism, Cubism was started with Pablo Picaso who applied elements of African tribal arts to figures. Cubism evolved into an art form that analyzes planes of the subject matter, often from several points of view. These views or perceptions were used to construct a painting of rhythmic geometric planes. Objects were also looked at in basic shapes like an apple could be a cylinder. Cubist artists looked more into the object rather then just its outward appearance. After Cubism we move onto Futurism, Futurism was introduced by an Italian poet Filippo Marinetti. Futurism was about giving typography the design sense it needed. Words could be given speed and emotion. They could create scenes with the use of different directions which was different from the past which used vertical and horizontal direction.

Dada was the next movement on the list. Even though its not meant to be a movement we consider it one. Dada was created mocking art and making fun of society. My favorite example of Dada is the urinal and how it was put into an art competition to make fun of art but it ended up winning. Although Dada wasn’t meant to be art many uses came from it like montages. The next movement was Surrealism. Surrealism is best described by the book as “more real then real world behind the real.” Meaning the world of dreams the imagination. This was art that portrayed the unconscious mind, it never dealed with reality it threw away ideas such as gravity and space. Salvador Dali is a famous painter of this period.

I find it interesting that people follow these movements and when something new comes we tend to follow that until something else comes.

Question: on page 268 how exactly was that photograph with the gun and letter stenciling made.

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This chapter i found interesting because we are obviously getting into more modern designs. and ideas. this chapter was well organized and i found it very interesting. here is a summary of the chapter along with some questions and my thoughts.

Chapter 13

Influence of Modern Art

Cubism- a design concept individual of nature, cubism began a new artistic movement. The genesis of this movement was pablo picaso(1881-1973). Who applied elements of ancient liberian and Africa Tribal art to the human figure. Over the years picasso and his associate Georges Braque developed cubism as the art movement that replaced the rendering of appearances with endless possibilities of invented form .Analytical cubism is what they called their work from 1910-1912. The work analyzed the planes of the subject matter, often from several points of view and used these perceptions to construct a painting composed of rythmitic geometric planes.

Paul Cezanne-French-stated that the painter should “treat nature in terms ofof the cylinder and the sphere and the cone”

In 1913 Cubism evolved into Synthetic Cubism. Drawing on past observations, the cubists invented forms that were signs rather then representations of subject matter.The essence of an object rather then its outwards appearance.

Juan Gris(1887-1927 ) a major painter in the development of synthetic cubism. Gris had a profound influence on the development of geometric art and design . He used grids to organize and he “laid the subject matter’”

The City by Fernand Legar, 1919, is a cubism art. “A Composition of pure flat planes signifying the geometry, color, and energy of the modern city led its creator to “say that it was advertising that first drew the consequences” from it”

Question: What did he mean by that quote?

Futurism: Futurism was launched when Italian Poet Filippo Marinetti (1876-1944) published his manifesto of futurism in the paris newspaper Le Figaro his word stirred artists to test their ideas and forms against new realities of scientific and industrial society. The manifesto voiced enthusiam for war, the machine age, speed , and modern life. It shocked the public by proclaiming, “we will destroy muesuems, libraries, and fight against moralism, feminism, and all utilitarian cowardice” Giovanni Papini (1881-1956) began publication of of the journal Lacerba in florance, and typographic design was was pulled onto the artistic battlefield. “Free, dynamic, and peircing words could be given the velocity of stars, clouds, airplanes, explosions…” Futurists cast the previous constraints of horizontal and vertical structure away.Words were boldened for emphasis extra explanation marks for excitement more space for more space. Advertising used these design concepts. Fortunato Depero for example.

I like this futuristic movement because it starts to get away from the guided path that typography has been going down amd starts to bend the rules. I also find it interesting that advertising in history is considered art more then it is today. Cause we see so much of it today. Even though it still takes a lot of work to do it nowadays.

Dada- Reacting to WW1 dada movement had a strong negative and destructive element. Dadists said they were not creating art but mocking and defaming a society gone insane;even so several artists produced meaningful visual art and influenced graphic design. Dada artists claim to have invented photomontage. Heartfield created designs based on political situations he worked directly with photographs retrieved from newspapers or magazines and on occasion turned to photographs he had taked for him. He mailed his nazi postcard to nazi leaders which got him put on a secret nazi enemy list.

Dada was a major liberating movement that continued to inspire innovation and rebellion. Dada was born in protest against war and its destructive and exhibitionist activities became more absurd and extreme after the war ended. It enriched the visual vocabulary futurism started and continued the cubinism concepts of letterforms as concrete visual shapes.

Surrealism- “more real than real world behind the real”- the world of dreams, and the unconcious realm explored by frued. “Super Reality” Surrealism was not a style or a matter of aesthetics but rather a way of thinking or feeling, and a way of life. Intuition and feeling could be freed. The first surreal painter was Giorgio de Chiric often painted italian renaissance palaces and squares. Ernst was a painter who took wood engraving and added a surreal twist to them.

Salvador Dali- Spanish painter- Influenced graphic design in two waysm his deep perspectives inspired designers to bring vast depth to the flat printed page. And his naturalistic approach.

Expressionism- The tendency to depict not objective reality but subjective emotions and personal responses to subjects.

Photography-different exsposures were used in this time along with the use of different techniques such as placing objects on photo paper ect ect.

What I found interesting about this reading is why each movement came up and I found it interesting that most of these ideas came with war or post war ideas.

One question I have is… on page 268 how exactly was that photograph with the gun and letter stenciling made.

Weekly Blog

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This is an example of Frank Lloyd Wright typography that i found online. Its an example of Frank Lloyd design rather then his well known architecture work. I found this on google with a simple search of Frank Lloyd Wright. This picture shows the style of Frank Lloyd Wright and some of the style at the time. The typography used in this is obviously very neat and done cautiously. The image quality is up to standard since its digital now and not a photograph. And a word describing it would be clean and rectilinear which Frank Lloyd Wright was known for.

I find it interesting that Frank Lloyd Wright is not known for his graphic design but rather his architecture. Even though both are excpetional.

Question: Do you like Frank Lloyds Wrights design?

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wed

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Today in class we talked about Anna's presentation about 20th century Genesis Design.We then answered questions that other people had. This gave new insight to other people’s opinions on things . My question got answered and it helped me realize some new and interesting information.

One thing I found interesting about the class was Frank Lloyd Wright and how his design of houses. I like how each room flows into another room. This design is very elegant and it looks wonderful.

Question.- How come FLW is more known for his architecture and not his design. work?

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Today in class we talked about anna's presentation which was very interesting we learned about 20th century genesis design. then we had everyone answer questions that someone else had . my question got answered and it helped me out a lot.

one thing i found interesting about the class was frank lloyd wright and how his design of houses, and how each room flows into each room. This design is very nice and it looks great.

Question.- How come FLW is more known for his architecture and not his design work?

Genesis

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This chapter is entitled the Genesis of Twentieth Century Design. This chapter had two main points of focus. The first part was about Frank Lloyd Wright, the Glasgow school and the Vienna Seccession. While the second part is focused on Peter Berhens. The first part talks about the design of FLW. Whose work focused on “method and character and an all flowing sense.” Because FLW was a architect his design had a rectangular structure approach. He was considered the front of the emerging modern movement. He influenced many designers including "The Four." The Four were four students who teamed up; Charles Rennie mackintosh, Herbert Mcnair, Margaret, Frances Macdonald. The group used a varying of techniques including tempering floral and curvilinear elements with strong rectilinear structure, which was influenced by FLW. The Four eventually were taken in by a man named Tawlin Morris who was an art director at the Glasglow school of design. He supported the four's designs and pushed geometric spacial divisions and lyrical organics and put them into mass communication. A little later the Vienna Secession came. To be exact it was April 3rd 1897. The artists of the Vienna Secession preferred lines and bold movements. The Vienna Secession created the Ver Sacrum which was well know for its radical experimental in design. it was a square magazine that had designs that experimented with designs such as white text on white pages along with other strange designs never seen before. The last person i want to talk about is Peter Berhens. Peter Berhens was an architect/artist who used geometric form in his work he used a grid system to structure and space his layouts. He also became the first "Industrial Designer." He designed products such as street-lamps and tea kettles. Berhens had a fascination for sans serifs fonts and went on to create his own. He was also the first person to design an identity system for a company. He designed an AEG logo using a honeycomb layout with AEG in it.

One thing i find interesting. Was that there are many architect/designers. Because you don't see that much today.

Question: were the four part of the Vienna Secession?

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Once again i am going to use my notes cause i asked questions and made comments in them and i feel like this helped me last time and made things a bit more organized for me.

The Genesis of Twentieth Century Design,

As the 20^th century began artists and designers searched for new forms of exspression. Designers in Scotland, Austria, and germany moved away from the serpentine beauty of organic drawing and sought a new aesthetic philosophy to adress the changing society.

Frank Lloyd Wright and the Glasgow School

Frank was the first to move from a curvilinear approach towards a rectilinear approach to spactial organization. His designs were true to method true to purppose true to character. Wright saw space as the essence of design. Wright was at the front of the emerging modern movement.

Let me say I am happy that we have finnally reached this point I was getting sick of the manuscripts and the ellaborated designed borders.

Wright learned to incorporate white space because he he operated a printing press. And to combine various materials into a whole.

“The four-” Charles Rennie Mackintosh, Herbert Mcnair, Margaret, Frances Macdonald.

This group developed a unique style of lyrical originallity and symbolic complecity.They used tempering floral and curvillinear elements with strong rectilinear structure.

Mackintosh’s- main design theme was rising vertical lines often with subtle curves at the end to temper their junction with the horizantals.

Jessie Marion King- made a statement with medieval- style fantasy illustrations accompanied by stylized lettering.

Tawlin Morris- an art director of the Glasglow publishing firm. Morris contacted the four and embraced their ideas.Morris provided s forum for applying the geometric spatial divisions and lyrical organics forms to mass communications.His work emerged the english people to these visual ideas or modern design.

The Vienna Secession

The Vienna Secession came into beign on April 3^rd 1897. When the younger members of the Viennese Creative Artists Association resigned in protest, over the refusal of foreign artists and the clash between traditional and new ideas. Gustav Klimt lead the movement key members include Joseph Maria,Olbrich, Josef Hoffman, and Koloman Moser. This was a movement ahainst Art Noveau!!!! YAY!

These artists preffered Vigourous line art and Ver sacrum covers often combined with bold line drawings.

Question:Did the Secession Artists like art nouvoa or dislike I feel like the reading gave two opinions?

Question: is there somewhere to get the images in the book I would like them for my notes.

Later design turned geometric forms where the design langauge used squares rectangles and circles in repetition and combination.

Alfred Roller- made significant innovations to graphic design. He had control over complex line, tone, and form. He even would sacrafice legibility to achieve texture in a poser.

Moser and hoffman had ideas about clean geometric design, They opened the vienna workshops page 231.

Peter Behrens and the new Objectivity

GERMAN artist/architect, and designer Peter Behrens played a major role in charting a course for design in the first decade of the new century.he sought typographic reform, used a grid system to structure space in his layouts. Became known as “the first industrial designer” because of his designs for products like streetlamps and teapots. His early buildings pioneered non load bearing glass curtain walls spanning the space between support girders.

QUESTION: why are most of the designers of this time architects too?

Behrens liked sans-serif type and was interested in its typography

His interest in sans-serif was not limited to him the berthold foundry designed a series of ten sans serif.

Behrens was interested in typography so he met with Dr. Karl Klingspor of the Klingspor foundry who agreed to manufacture and release Berhens type. Berhen found succes with the release of his first typeface Eckmannschrift.He looked to create uniquely German type by combining heavy feeling with proportions of roman insriptions.

In 1903 behrens moved to Dusseldorf to become director of Dusseldorf schools of arts and crafts. He made students explore linear movement, pattern and geometric structure.

J.L. Mathieu Lauweriks used geometrical grids with cirlces and squares. In different combinations. It could be used to develop proportions, dimensions, and spatial divisions in designs.

Morrised repulsed against the industrial revolution while, Herman Muthesius and the Werkbund recognized the value of machines and advocated design.

Werkbund split into two factions one headed by mutheis argued for maximum use of mechanical manufacturing and standardization of design for industrial effeciency. Everything should be form and no ornament. The other faction led by van de velde argued for the primacy of individual artistic expression.

1908 Behrens copywrite of AEG haxagonel trademark.

AEG had a uniformed image. Including framing the space with a medium weight rule central placemnet of static elements exclusive use of Behrens-Antiqua Type and use of analogous colors.

in the reading i found it interesting that some people enjoyed the decorative style and they wanted to stay with it while others were despreate to move away from it (thank god).

Question

What was controversial about Peter Behrens the kiss?

Answer: Peter Behrens "The Kiss" was a controversial piece due to the fact that the wavy spaghetti like border which represents hair. looks like it is coming from two women this is very controversial for the time period.

wow i forgot to hit submit

*edit*

Art Nouveau focused on plant like lines... another ugly style according to me. But Art Nouveau focused on different elements including architecture, furniture and product design: teapots, dishes, spoons,houses, fashion and graphics including posters packages, and advertisements. The plant like line filled in areas with flowers and organic shapes. The female form also was used in design. If you look at the examples in the book you will notice that there is a lot of focus on the female. For example in one image she is smoking and in another holding flowers (Big Surprise) but to sum everything up there was a focuse on elegant flower borders and selective imagery and type for posters. And they started with the use of layering in their posters. Some important people from the time include, Jules Cheret, Eugene Grassat, Aubrey Bearsley, Charles Pickets, Alphonsie Mucha, Louis Rhead, and Van De Velde.

One thing i find interesting is that the women are being used in these posters way before there were any womens rights or women rights movements.

Question.... Why do these designers like to go back in time to recreate past styles? why do they feel thats important?

*edit*

Art Nouveau focused on plat like lines... another ugly style according to me. but art nouveau focused on a lot of different types architecture, furniture and product design, teapots, dishes, spoons,houses, fashion and graphics including posters packages, and advertisements. The plant like line filled in areas with flowers. The female form also was used in design in this time period. If you look at the examples in the book you will notice that there is a lot of focus on the female. For example in one image she is smoking and in another holding flowers (Big Surprise) but to sum everything up this period is a time that focused on elegant flower borders and more selective imagery and type for posters. And they started with the use of layering in their posters too. Some important people from the time include, Jules Cheret, Eugene Grassat, Aubrey Bearsley, Charles Pickets, Alphonsie Mucha, Louis Rhead, and Van De Velde.

One thing i find interesting is that the use of women is being used in these posters way before there were any womens rights or women rights movements.

Question.... Why do these designers like to go back in time to recreate past styles? why do they feel thats important?